Important points to be noted by Students, Parents & Teachers during this pandemic situation.

Wear Masks, Follow Physical Distancing,
Maintain Hand Hygiene

Rationale
• Combating COVID-19 amidst unlocking of
economy
• Upcoming Festival Season
• Concerted action with State/UT Governments &
Autonomous Bodies

Shift in Communication Strategy
• Central message in the earlier communication strategy:
o During lockdown: “Stay Home, Stay Safe”
o During Unlock: AatmaNirbhar Bharat
• New strategy for “Unlock With Precautions”:
o Unlock does not mean the end of the pandemic
o Focus on COVID-19 Appropriate Behaviour with economic
needs
• Continuous emphasis on the need to embrace technology
• Region-specific targeted communication in high case-load districts
• Specific messages for social and religious situations based on SOPs

Other Focus Areas
• Aarogya Setu
o Promoting active use through push notifications
o Encouraging downloads among untapped populations through
radio jockeys of FM stations, All India Radio and Doordarshan
• Encouraging COVID-19 testing and health seeking behaviour
• Promoting immunity boosting A YUSH measures
• Specific communication in view of the approaching festive season

About the author

President of Tapovan School

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